• ISSN 0258-2724
  • CN 51-1277/U
  • EI Compendex
  • Scopus
  • Indexed by Core Journals of China, Chinese S&T Journal Citation Reports
  • Chinese S&T Journal Citation Reports
  • Chinese Science Citation Database
Volume 56 Issue 2
Apr.  2021
Turn off MathJax
Article Contents
GUI Yunmiao, LIU Dayu, GONG Bengang. Investment Strategy and Evolution Analysis on Value-Added Service of Logistics Information Platform[J]. Journal of Southwest Jiaotong University, 2021, 56(2): 371-377, 384. doi: 10.3969/j.issn.0258-2724.20190477
Citation: GUI Yunmiao, LIU Dayu, GONG Bengang. Investment Strategy and Evolution Analysis on Value-Added Service of Logistics Information Platform[J]. Journal of Southwest Jiaotong University, 2021, 56(2): 371-377, 384. doi: 10.3969/j.issn.0258-2724.20190477

Investment Strategy and Evolution Analysis on Value-Added Service of Logistics Information Platform

doi: 10.3969/j.issn.0258-2724.20190477
  • Received Date: 06 Jun 2019
  • Rev Recd Date: 05 Sep 2019
  • Available Online: 16 Sep 2019
  • Publish Date: 15 Apr 2021
  • In order to improve the competitive advantage of logistics information platform, in view of the evolutionary relationship, the investment strategy of the value-added service offered by the platform is explored. Firstly, the user utility function and platform profit function are established by analyzing the user behavior features under difference strategies. Secondly, the investment pricing model of the value-added service is constructed based on Hotelling model, and the optimal investment strategy of the value-added service under two different user attribution situations is discussed, i.e. two-sided market and single-homing users, and single-sided market and multi-homing users. Finally, the evolutionary game income matrix based on the optimal investment strategy is constructed to analyze the evolutionary investment behavior of both sides of the logistics information platform, and the evolutionary equilibrium strategy is obtained. The results show that, when the users are single-homing and the investment cost is within a certain threshold, the two platforms adopt the same investment strategy; when the investment cost is not within the threshold, single platform or two platforms adopt the strategy. When there is a one-sided market and muti-homing users, the two platforms adopt the same investment strategy.

     

  • loading
  • ARMSTRONG M. Competition in two-sided markets[J]. Rand Journal of Economics, 2010, 37(3): 668-691.
    ROCHET J C, TIROLE J. Two-sided markets:a progress report[J]. Rand Journal of Economics, 2006, 37(3): 645-667. doi: 10.1111/j.1756-2171.2006.tb00036.x
    HAGIU A. Pricing and commitment by two-sided platforms[J]. The RAND Journal of Economics, 2006, 37(3): 720-737. doi: 10.1111/j.1756-2171.2006.tb00039.x
    徐兵,朱道立. 具有网络外部性的扩展Hotelling模型[J]. 管理科学学报,2007,10(1): 9-17.

    XU Bing, ZHU Daoli. Extended Hotelling model with network externality[J]. Journal of Management Sciences in China, 2007, 10(1): 9-17.
    张凯,李华琛,刘维奇. 双边市场中用户满意度与平台战略的选择[J]. 管理科学学报,2017,20(6): 42-63.

    ZHANG Kai, LI Huachen, LIU Weiqi. Competition in two-sided platforms considering agent's satisfaction[J]. Journal of Management Sciences in China, 2017, 20(6): 42-63.
    CHU J, MANCHANDA P. Quantifying cross and direct network effects in online consumer-to-consumer platforms[J]. Marketing Science, 2016, 35(6): 870-893. doi: 10.1287/mksc.2016.0976
    RAUL B B, MARKUS K. Armstrong meets Rochet-Tirole:on the equivalence of different pricing structures in two-sided markets[J]. Economics Letters, 2019, 177(4): 43-46.
    PAUL B, MARTIN P. Platform competition and seller investment incentives[J]. European Economic Review, 2010, 54(8): 1059-1076. doi: 10.1016/j.euroecorev.2010.03.001
    HAGIU A, SPULBER D. First-party content and coordination in two-sided markets[J]. Management Science, 2013, 59(4): 933-949. doi: 10.1287/mnsc.1120.1577
    REN S, SCHAAR M V D. Pricing and investment for online TV content platforms[J]. IEEE Transactions on Multimedia, 2012, 14(6): 1566-1578. doi: 10.1109/TMM.2012.2217120
    豆国威. 双边平台增值服务的投资和定价策略研究[D]. 合肥: 中国科学技术大学, 2016.
    桂云苗,武众,龚本刚. 竞争环境下B2C平台增值服务投资决策[J]. 控制与决策,2019,34(2): 395-405.

    GUI Yunmiao, WU Zhong, GONG Bengang. Value-added service investment decision of B2C platform in competition[J]. Control and Decision, 2019, 34(2): 395-405.
  • 加载中

Catalog

    通讯作者: 陈斌, bchen63@163.com
    • 1. 

      沈阳化工大学材料科学与工程学院 沈阳 110142

    1. 本站搜索
    2. 百度学术搜索
    3. 万方数据库搜索
    4. CNKI搜索

    Figures(7)  / Tables(5)

    Article views(487) PDF downloads(12) Cited by()
    Proportional views
    Related

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return