To investigate whether proportion allocation based on past sales, compared with the fixed
allocation, can improve the performance of a supply chain, a two-stage game modelwas set up to a
supply chainwith one supplier andmultiple retailers, and the effects of the proportion allocation based
on past sales on the performance were discussed. In addition, the fixed allocation and the proportion
allocationwere researched comparatively. The results show that the proportion allocationwillmake the
retailers ordermore than they need to increase the supplier s profits at the expense of the retailers
profits, so it can improve the performance ofoverall supply chain only under some conditions.