Abstract: A pricing model of competition countermeasure on price and time in transport is proposed for transport enterprises. Breaking through the pricing model of competition countermeasure against the same transport way only, the model proposed in this paper can be used for making competition countermeasure among different transport ways. At the same time, Logit polynomial assignment model is employed to analyze the pricing countermeasures statically and dynamically, hence helpful to extending the model and to comparing the countermeasure pricing models all round, and supplying a good theoretical basis for directing the pricing of transport enterprises in market economic conditions.