• ISSN 0258-2724
  • CN 51-1277/U
  • EI Compendex
  • Scopus 收录
  • 全国中文核心期刊
  • 中国科技论文统计源期刊
  • 中国科学引文数据库来源期刊

品牌专卖供应链的回购协调机制

赵正佳 何慧

赵正佳, 何慧. 品牌专卖供应链的回购协调机制[J]. 西南交通大学学报, 2007, 20(3): 326-329.
引用本文: 赵正佳, 何慧. 品牌专卖供应链的回购协调机制[J]. 西南交通大学学报, 2007, 20(3): 326-329.
ZHAO Zhengjia, HE Hui. Research on Buy-Back Contract Mechanism of Brand Specialization Supply Chain[J]. Journal of Southwest Jiaotong University, 2007, 20(3): 326-329.
Citation: ZHAO Zhengjia, HE Hui. Research on Buy-Back Contract Mechanism of Brand Specialization Supply Chain[J]. Journal of Southwest Jiaotong University, 2007, 20(3): 326-329.

品牌专卖供应链的回购协调机制

基金项目: 

四川农业大学四川省农村发展研究中心资助项目(2006040)

详细信息
    作者简介:

    赵正佳(1967- ),男,副教授,博士,研究方向为供应链管理,E-mail:zjzhao@nec.swjtu.edu.cn

Research on Buy-Back Contract Mechanism of Brand Specialization Supply Chain

  • 摘要: 为获得品牌专卖供应链的最优回购策略,在市场需求随机且与零售价格相关的前提下,建立了单一供应商和单一零售商组成的品牌专卖供应链的回购合同模型,并分析了基于线性价格折扣共担模式的回购合同.分析表明:在不以供应商的零利润为代价的基础上,存在多个批发价格和回购价格策略,使得供应链达到协调.此外,给出了协调时的最优合同参数.最后,通过算例进一步分析了该模型,得到了供应商利润、零售商利润以及供应链利润随合同参数变化的情况.

     

  • PASTERNACK B A.Optimal pricing and returns policies for perishable commodities[J].Marketing Science,1985,4(2):166-176.[2] TERRY A T.Supply chain coordination under channel rebates with sales effort effects[J].Management Science,2002,48(8):992-1007.[3] LAU H S,LAU A H.Manufacturer's pricing strategy and return policy for a single-period commodity[J].European Journal of Operation Research,1999,116:291-304.[4] 索寒生,金以慧.非对称信息下供需链中供应商的回购决策分析[J].控制与决策分析,2004,19(3):335-338.SUO Hansheng,JIN Yihui.Supplier's optimal buy-back decision under asymmetric information in a two-stage supply chain[J].Control and Decision,2004,19(3):335-338.[5] 贾涛,徐渝,陈金亮.回购策略:存货促销与供应链协调[J].预测,2006,25(1):76-80.JIA Tao,XU Yu,CHEN Jinliang.Buy back policies:retailer promotions with inventories and supply chain coordination[J].Forecasting,2006,25(1):76-80.[6] HAMITONE E,STEPHEN M G.The role of returns policies in pricing and inventory decisions for catalogue goods[J].Management Science,1998,44(2):276-283.[7] BERNSTEIN F,FERNANDO A.Decentralized supply chains with competing retailers under demand uncertainty[J].Management Science,2005,51(1):18-29.[8] 何勇,杨德礼,张醒洲.需求与价格具有相关性下的退货政策模型研究[J].系统工程,2004,22(9):27-30.HE Yong,YANG Deli,ZHANG Xingzhou.Modelling for return policy with price-dependent demand[J].Systems Engineering,2004,22(9):27-30.
  • 加载中
计量
  • 文章访问数:  1286
  • HTML全文浏览量:  61
  • PDF下载量:  320
  • 被引次数: 0
出版历程
  • 收稿日期:  2007-02-25
  • 刊出日期:  2007-06-25

目录

    /

    返回文章
    返回