Analysis of the Moderate Control for Fighting against the Counterfeit and Inferior Goods

It is very difficult to wipe out the counterfeit and inferior goods in one country, even though possible, it is uneconomical. What we quest for is a moderate control that measures up to the economic balance law, and is accepted by the consumer. Starting fromthis purpose, this paper analyzes the moderate controlling problem of the government and enterprises to fight against the counterfeit and inferior goods, and derives an optimal region for the enterprises to invest and the functions aboutthe sales income and the investment in fighting against the counterfeit and inferior goods. Furthermore, this paper qualitatively arrives at the optimal scale for the government to fight against the counterfeit and inferior goods by applying the microeconomy-analyzing method.