• ISSN 0258-2724
  • CN 51-1277/U
  • EI Compendex
  • Scopus
  • Indexed by Core Journals of China, Chinese S&T Journal Citation Reports
  • Chinese S&T Journal Citation Reports
  • Chinese Science Citation Database
Volume 20 Issue 3
Jun.  2007
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Article Contents
ZHAO Zhengjia, HE Hui. Research on Buy-Back Contract Mechanism of Brand Specialization Supply Chain[J]. Journal of Southwest Jiaotong University, 2007, 20(3): 326-329.
Citation: ZHAO Zhengjia, HE Hui. Research on Buy-Back Contract Mechanism of Brand Specialization Supply Chain[J]. Journal of Southwest Jiaotong University, 2007, 20(3): 326-329.

Research on Buy-Back Contract Mechanism of Brand Specialization Supply Chain

  • Received Date: 25 Feb 2007
  • Publish Date: 25 Jun 2007
  • To obtain the optimal policy of a brand specialization supply chain with a supplier and a retailer,a buy-back policy model under a stochastic price-dependent demand was proposed,and a buy-back contract based on a linear price-discount sharing scheme was analyzed.The analysis shows that under a linear price-discount sharing scheme,there is much combination of wholesale price and buy-back price to coordinate the supply chain with the supplier’s profit not being zero.In addition,the optimal contract parameters were given.Finally,a numerical example was given to deeply analyze the proposed model,and the profits of the supplier,the retailer and the supply chain as a function of the contract parameters were obtained.

     

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