• ISSN 0258-2724
  • CN 51-1277/U
  • EI Compendex
  • Scopus
  • Indexed by Core Journals of China, Chinese S&T Journal Citation Reports
  • Chinese S&T Journal Citation Reports
  • Chinese Science Citation Database
Volume 18 Issue 5
Oct.  2005
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Article Contents
GUAN Zhen-zhong, HUANG Shen-ze, SHIBen-shan. Dynam ic Pricing Policy of the SeasonalProducts Based on RevenueM anagement[J]. Journal of Southwest Jiaotong University, 2005, 18(5): 696-699.
Citation: GUAN Zhen-zhong, HUANG Shen-ze, SHIBen-shan. Dynam ic Pricing Policy of the SeasonalProducts Based on RevenueM anagement[J]. Journal of Southwest Jiaotong University, 2005, 18(5): 696-699.

Dynam ic Pricing Policy of the SeasonalProducts Based on RevenueM anagement

  • Publish Date: 25 Oct 2005
  • To gain maximum expected revenue, dynamic pricing policy of seasonal products was studied based on revenue managemen.t A continuous-time dynamic pricing model with customer reservation pricewasproposed. The optimal solutionwas obtained under the condition thatdemand is a Poisson process and reservation price is exponential distribution. Simulation shows that the optimal price is a decreasing function of initial inventory and an increasing function ofsale period and potential buying probability; expected revenue is an increasing function of remaining sale period and initial inventory, butmarginal expected revenue is a decreasing function of initial inventory.

     

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