Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services

TAN De-qing; HUPei; ZHU Wei

Volume 18 Issue 1

Feb. 2005

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Article Contents

Journal of Southwest Jiaotong University > 2005 > 18(1): 82-84.

TAN De-qing, HUPei, ZHU Wei. Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services[J]. Journal of Southwest Jiaotong University, 2005, 18(1): 82-84.

Citation:

TAN De-qing, HUPei, ZHU Wei. Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services[J]. Journal of Southwest Jiaotong University, 2005, 18(1): 82-84.

TAN De-qing, HUPei, ZHU Wei. Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services[J]. Journal of Southwest Jiaotong University, 2005, 18(1): 82-84.

Citation:

TAN De-qing, HUPei, ZHU Wei. Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services[J]. Journal of Southwest Jiaotong University, 2005, 18(1): 82-84.

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Multidimensional Game Analysis of Pricing and Inputs of Advertisement and Services

Publish Date: 25 Feb 2005

Abstract

Abstract

According to the characteristics of competition in market among modern firms, a multidimensional game model for two firms about pricing and the inputs of advertisement and services was established and its equilibrium solution was obtained. The analysis of the equilibrium solution shows that a firm can maximize its profit by synthetically considering the three factors and selecting an optimal strategic vector
- multidimensional game,
- equilibrium,
- strategic vector